title. project 02
city. New york
size. mural painting 1000m x 200m
Experience Strategy & Vision
I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making.
Planning & Scope Definition
I defined the product with my project manager partners. I evangelised customer goals and balanced business goals. I prioritised and negotiated features for launch and beyond.
Oversight & Coordination
I designed across and collaborated with seven platform designers and their PM partners to translate product features for each platform context.
Design Execution & Validation
I designed down on Kindle Fire, Android, iOS and the iOS mobile Digital Music Store. I executed journeys, wireframes, prototypes and design specs.
I designed up and presented works to gain buy‐in from executives, senior stakeholders and many other Amazon teams throughout the project lifecycle.