Experience Strategy & Vision

I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making.

Planning & Scope Definition

I defined the product with my project manager partners. I evangelised customer goals and balanced business goals. I prioritised and negotiated features for launch and beyond.

Oversight & Coordination

I designed across and collaborated with seven platform designers and their PM partners to translate product features for each platform context.

Design Execution & Validation

I designed down on Kindle Fire, Android, iOS and the iOS mobile Digital Music Store. I executed journeys, wireframes, prototypes and design specs.

Leadership

I designed up and presented works to gain buy‐in from executives, senior stakeholders and many other Amazon teams throughout the project lifecycle.